The video accompanying the release of “Publicity Stunt” finds Gucci accepting delivery of a new (yellow, naturally) Ferrari, interspersed with footage of the rapper partaking in a variety of mundane activities - skimming his pool, reading the newspaper, watering the lawn and pumping gas. “I thought you felt like Gucci Mane in 2006?” the “Lemonade” rapper asks in the song’s outro, making a direct reference to YoungBoy’s 2020 single, “Make No Sense,” in which the young rapper declares, “I feel like I’m Gucci Mane in 2006.” While Gucci Mane doesn’t reference the 22-year-old rapper by name, he leaves no doubt as to whom is the real target of the track’s verbal beatdown. Justin Bieber, Anuel AA and Navé Monjo all hopped in the studio to work with the Atlanta legend to produce music for this project. The new project arrives with a ton of unexpected collaborations. “Don’t speak on my name, don’t get put in a blunt/You can diss all you want, still won’t get a response.” Gucci Mane has released his first full-length studio album of the new year.
“He tryna pull a publicity stunt/These rappers be pussy, they bleed once a month,” Gucci says in the song’s opening verse. After being directly insulted in YoungBoy Never Broke Again’s scathing diss track “ I Hate YoungBoy,” Gucci Mane has issued a response of his own in the form of the newly released single, “Publicity Stunt.”
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